Many companies like to reward staff for their hard work during the year with seasonal corporate gifts like hampers or branded merchandise. Gift Cards may not be your first thought for a staff reward however, they offer something different – the gift of choice. Whether you’re on the hunt for Christmas gifts or gifts to celebrate International Women’s Day, Gift Cards can bring a versatile and personalised alternative to traditional corporate gifting. 

This guide will explore the benefits of using Gift Vouchers for seasonal corporate gifting, the notable days that you could celebrate with your staff throughout the year and also provide you with tips to maximise the impact of Gift Cards on your business.

Where to Start with Seasonal Corporate Gifts

Gift Cards make great seasonal corporate gifts as you can take the guesswork out of finding the perfect way to celebrate special days throughout the year. 

Here are some notable days that you should have on your radar when considering Gift Cards for seasonal corporate gifts:

Employee Appreciation Day

Employee Appreciation Day falls annually on March 1st and is arguably one of the most important days of the year for any business. Treat your staff to a special seasonal corporate gift, after all, it’s a day all about them! Personalise your Gift Cards by selecting ones that you know they’d like or allow them to choose for themselves. Whether that be Costa Coffee for the caffeine lovers or Hobby Craft for DIY enthusiasts. If you’re unsure of your staff’s hobbies and interests, we have a great selection of versatile Gift Vouchers for all-round use. We recommend the VEX Gift Card  which can be exchanged for over 150 popular retailers.

International Women’s Day

If International Women’s Day isn’t already in your calendar, then make sure to add it now. March 8th is the day to celebrate the amazing women in your workforce. Recognising the invaluable work of women on your team with seasonal holidays such as International Women’s Day can make more of a difference than you might think. Studies have shown that women who feel higher levels of workplace inclusion are 1.2 times less likely to change employers.¹ With Voucher Express, you have a great selection of Gift Cards to choose from including National Book Tokens for book lovers or Leisure Vouchers for adrenaline junkies, we have seasonal corporate gifts for every interest.

Christmas Gifts

Christmas is notorious for being an expensive time of year for many however, there are many ways that you as an employer can ease the pressure on staff with the help of festive corporate gifts. One of our favourite ways to give back during the festive season is with our Supermarket Gift Card, a great choice for anyone hosting their family or friends during Christmas. While you may already have some corporate Christmas gift ideas in mind, our selection of Gift Cards cover a range of needs. 

We work with some incredible businesses to find solutions for their festive corporate gifts. The water company, Scottish Water, were looking for corporate Christmas gift ideas that were easy to distribute during Covid-19 when there were restrictions to holding large gatherings. With help from Voucher Express, Scottish Water were able to send their 4700 staff members a Digital eGift Card link where they could choose from our wide selection of Gift Cards suitable for a range of demographics.

Scottish Water now choose the VEX Rewards platform for seasonal rewards, long service awards and other staff recognition initiatives. You can read more about how we teamed up with Scottish Water in the full Scottish Water Case Study.

Benefits of Seasonal Corporate Gifts

While traditional seasonal corporate gifts may be appreciated, they often lack personalisation. Gift Vouchers will give your staff the freedom and flexibility to choose where and how they use them, enhancing the perceived value of the gift.

With the option of eGift Cards, corporate gift-givers can easily purchase and distribute vouchers online, eliminating the hassle of physical delivery especially around the seasons where your staff might be taking annual leave or if you have any remote workers on your team. 

Tips to Maximise the Impact of Gift Cards

To ensure that your seasonal corporate gifting is successful, consider the following: 

  • Know Your Audience: Tailor your Gift Voucher to the interests of your team. You can do this by gathering feedback to understand their unique preferences, ensuring that the vouchers are relevant. If you’re unsure on which holidays your staff observe, it’s a good idea to ask them (particularly during onboarding) as they will appreciate that you value their feedback.²
  • Offer Variety: Similarly to Scottish Water, provide your staff with a range of options by offering Gift Cards from multiple retailers or service providers which you can find at Voucher Express. This allows employees to choose gifts that align with their diverse tastes and preferences. 
  • Personalise Your Message: Try to include a thoughtful message of gratitude to not only make the gift more personal but which could help to foster positive relationships between yourself and staff.
  • Provide Clear Instructions: Ensure that your staff understand how to redeem their gift vouchers by providing instructions and information on how to use them. Include details such as expiry dates and any restrictions or terms of use.
  • Follow Up: After the Gift Cards have been distributed, follow up with your staff to ensure that they have received their gifts successfully. This is a great way to demonstrate your commitment to their satisfaction.

Gift vouchers offer a flexible and personalised solution for seasonal corporate gifts, allowing companies to express appreciation to their workforce in a meaningful way. By following these tips, companies can maximise the impact of their gifting initiatives and strengthen relationships with recipients. Whether it’s the festive season or any other occasion, consider incorporating Gift Vouchers into your corporate gifting strategy with Voucher Express. For more seasonal gifting inspiration, take a look at our Seasonal Gifting Guides.

Sources: 

  1. https://www.pwc.com/gx/en/about/diversity/internationalwomensday.html
  2. https://www.natwestmentor.co.uk/news/respect-workplace-diversity-this-festive-season-and-beyond
Connect to the VEX API to source a wide range of digital contentUtilise the VEX Rewards system to send eGifts directly to your recipientsA multi-choice Gift Card for gifting, incentives, sales & loyalty