Introducing Visual Commerce
Solutions for sectors including Publishing, Telco, Brand and Over-the-Top Media
Used by Cosmopolitan, Woman & Home, Heat and Grazia magazines to add shoppable links to product images on the page via the reader’s phone.
Broadcast Media & Video
Each frame of a film, TV advert or video is recognised via a mobile phone and linked to additional product details or click to buy.
Pre-printed packaging is recognised via a mobile scan and used to relay offers, product information and nutrition advice. Differentiate the same product sold in different stores.
Example uses of Brandactif’s technology around the world
Competitions for Singtel
Prize competitions for Asia’s leading communications group Singtel using Brandactif in its Tap Snap Go campaign, offering prizes to competition entries and capturing first party consumer data.
Augmented Reality applications for Ooredoo Quatar
Brandactif’s technology embedded in leading Telecommunication provider Ooredoo’s App, allowing customers to scan Ooredoo adverting to activate AR imagery and collect gifts. National Day promotion exercise.
2019 Europa Champions League Final, Madrid. Brandactif used in official merchandising promotions. Fans scan image to access full merchandise areas to buy and collect
100% redemption rate for cinema ticket promotion
Malaysia’s leading multi-channel media company worked with Brandactif to reward and drive reader engagement. Embedded into its existing native app via API, readers scanned newspaper ads to win cinema tickets.
Digitally interactive / shoppable capabilities applied to all sources of visual imagery.