Introducing Visual Commerce
Solutions for sectors including Publishing, Telco, Brand and Over-the-Top Media
Using any mobile device, all sources of branded visual imagery, however and whenever created, can be made digitally interactive and shoppable without any changes to creative.
A strategic partnership with innovative media agency Brandactif offers exciting new opportunities for media and brand owners. Without requiring an App download, Brandactif’s cutting-edge technology enables any mobile device to scan visual imagery and link directly to additional digital content. Imagine adding extra information, offers and promotions to product packaging; magazine and newspaper images; even broadcast media and video.
No App Required
Trend statistics show that App downloads are declining yoy. Space on mobile phones is precious and consumers are more reluctant to download multiple apps. The Brandactif solution doesn’t require an App.
Digitize pre-existing media
Apply extra digital content to packaging that’s already on shop shelves; or add a shoppable link to a frame of music video already in circulation.
Monetize Media
Media production is expensive to produce and distribute. Adding a shoppable dimension yields additional revenue and boosts consumer engagement.
Publishing
Used by Cosmopolitan, Woman & Home, Heat and Grazia magazines to add shoppable links to product images on the page via the reader’s phone.
Broadcast Media & Video
Each frame of a film, TV advert or video is recognised via a mobile phone and linked to additional product details or click to buy.
Brand Packaging
Pre-printed packaging is recognised via a mobile scan and used to relay offers, product information and nutrition advice. Differentiate the same product sold in different stores.
Example uses of Brandactif’s technology around the world
Competitions for Singtel
Prize competitions for Asia’s leading communications group Singtel using Brandactif in its Tap Snap Go campaign, offering prizes to competition entries and capturing first party consumer data.
Augmented Reality applications for Ooredoo Quatar
Brandactif’s technology embedded in leading Telecommunication provider Ooredoo’s App, allowing customers to scan Ooredoo adverting to activate AR imagery and collect gifts. National Day promotion exercise.
Personalised links
2019 Europa Champions League Final, Madrid. Brandactif used in official merchandising promotions. Fans scan image to access full merchandise areas to buy and collect
100% redemption rate for cinema ticket promotion
Malaysia’s leading multi-channel media company worked with Brandactif to reward and drive reader engagement. Embedded into its existing native app via API, readers scanned newspaper ads to win cinema tickets.
Digitally interactive / shoppable capabilities applied to all sources of visual imagery.