Fatface provide stylish and sustainable clothing for adventure lovers
Fatface started off in 1988 by its founders Tim and Jules who sold t-shirts and sweaters from a campervan in Val d’Isere during a skiing trip, reinforcing their love of exploration and travel, from mountains and beaches to coastal towns and big cities.
In 1992, Tim and Jules opened their first store in Fulham, then released their first catalogue the following year. In 1997, they decided to diversify their range by introducing clothing for women and children, then in 2000, the brand launched night surf events at Lusty Glaze in Cornwall.
Fatface went live online just after the millennium, which was also the perfect time to launch their first ever Airlie sweatshirt.
In 2012, Fatface brought in new designs, including the Serena dress, Poppy popover and Cassie Cami. The following year, the brand was then lucky enough to win numerous awards, including Retail Week Store Design of the Year, and EPoS Initiative of the Year.
Soon recognising the potential for the brand in the US, Fatface launched their American website, then soon after, in 2016, launched their very first US store.
Fast forward to today, and Fatface prides itself on modern, stylish and practical clothing for all the family, regardless of what they are doing: work, rest or play. Their clothing is thoughtfully made, with sustainability at the heart of what they do.
Further new ranges were launched in 2017, including Copper & Black, and a range of festival-themed t-shirts on behalf of Camp Bestival. Then in 2018, a brand-new distribution centre opened.
Today, Fatface still lives by its original values, particularly creating clothing for active lifestyles, helping people to explore and embrace new adventures.
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