About Magazines Direct
Magazinesdirect.com is owned and operated by Future Publishing Limited, Britain’s leading publisher of print and digital magazine content. We are a leading platform for specialist consumer and B2B content, publishing 80 magazines and 568+ bookazines yearly, with a total circulation of 1.4m+.
Obstacle
Magazines Direct needed to find a Gift Card provider who had a wide range of retailers that were complimentary to their magazine titles, for their Customer Acquisition scheme.
Answer
The Voucher Express Digital range, available via the VEX Rewards platform, provided the variety of retail Gift Cards that Magazine Direct were looking for.
Outcome
Magazines Direct were able to offer a diverse range of eGift Cards and improve the customer experience. The flexibility allowed them to target audiences with the appropriate brands.
The Story
Magazines Direct first contacted Voucher Express as they were looking for a provider for their seasonal gifting. Once they had site of our range of products, talks turned to their Customer Acquisition Scheme.
The main draw was the variety of voucher options available, from some of the more popular brands through to the specialist products such as the VEX Supermarket Gift Card. The VEX Rewards platform also allowed Magazines Direct to self serve and manage the eGift Card despatch themselves.
The Benefits to Magazines Direct
Due to the success of the Customer Acquisition scheme, Magazines Direct now use the Vex Rewards platform to issue seasonal rewards and internal staff gifts.
Some of the benefits to Magazines Direct:
- A diverse range of branded Gift Cards to suit a wide demographic
- A simple distribution tool so Magazines Direct can have full control over their Gift Card sends
- The ability to send a reminder to customers who have yet to download their eGift Card
What Magazines Direct Say
“The Flexability of Voucher Express gift cards suits the marketing that we at magazinedirect perfectly. It allows us to taylor our campaigns for the right audience.“